Thursday, 23 January 2014

Institution (Bauer Media)

Information: Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

 Collectively, the Group employs some 6,400 people.
Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.

Our business is built on influential media brands with millions of personal
relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.

Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio.
The seeds of the company’s radio business were planted in 1990 with the acquisition of London dance station Kiss FM (now called Kiss 100), followed by the acquisition of Liverpool's Radio City and later by TWC and the Metro Group. Then came the acquisition of Melody FM which was transformed into the market-leading Magic 105.4.
In 1994, the company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM.
In 1996, we acquired digital music TV channel The Box, as a route into the small screen business, which has grown into Box Television, a seven channel joint venture TV business with Channel 4.
Continuing its history of magazine launches, Closer was launched in 2002 and Britain’s first weekly glossy, GRAZIA, was launched in 2005.
Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours. For a full list our powerful brands.
Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.

All of the information above has been sourced from the BAUER website. It includes the range and  capacity they offer their services. In order for the text to become personal for an audience, they use very direct and personal pronouns when describing the institutions aims. As a global institution, they believe that it is their job to capture the attention of readers and listeners of all types of media's and audiences to be globally recognised.

The reason I chose Bauer Media as my institution is due to the fact that are a large organisation which influences a large audience in regards to types of media. Bauer Media also has connection with other large institutions, not only in the UK, which means my magazine would be subject to a larger market. By aiming it for audiences outside the UK, other countries would be able to follow trends and music from UK musicians and stylists. This would give me to ability to advertise and publicise artists to a wider audience, which would expand the musics global potential.

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